Case Study › Insurance

Gjensidige is the largest insurance company in Norway with an average market share of some 31 percent and 183 offices all over the country. The organization is built up around strong decentralized units with a wide range of competence and decision powers.

For Gjensidige it is crucial that these units have access to approved marketing material, ready to use on the local markets.

Challenges

Gjensidige wanted to place all approved material in one joint database and make it available for whoever needs it whenever they might need it. The database needed to be easy to manage, to allow key personnel to keep it updated at all times.

For the company, it was also important to manage user access depending the user's role and user privileges. Also, it was important to create a historic archive where all outdated material would be stored. This way the company secured all historic marketing profiles and investments, at the same time as the transfer of competence became independent of individuals.

In the BrandMaster tool the users have the possibility to adapt their marketing material and distribute it to their local newspaper or magazine. Among the options the users have in ads (or other marketing material) you will find: Change picture, change heading, change price or other text, place company contact information, choose color or black/white, change the size to fit the media requirements, etc.

The Solution

The BrandMaster solution contains the company's marketing material, a profile manual, logos, symbols and pictures approved by their photographers. The BrandMaster solution also contains an Editing Module that provides authorized users an opportunity to perform local adaptations to the marketing material online. Ready-to-print material can easily be shipped directly from the BrandMaster solution to newspapers or other desired recipients saving the costs of going through an advertising or media agency. Profiling articles are attached to the solution, so that the user can order articles directly from the BrandMaster solution. All employees have access to some data in the database, e.g. the profile manual. Selected marketing staff can produce adverts, brochures etc. depending on their user privileges and roles. User privileges and roles are pre-defined and the users can access only the material they have been cleared for.

Result

With BrandMaster Gjensidige Insurance has gained a joint solution providing the following core benefits:

• Costs saved and improved negotiation possibilities with local and regional media
• Major internal time and resource savings
• Improved quality and fewer complaints
• A unified profile – joint solution for the entire company
• Increased insight into and control of local activities, both in terms of profiling and activities
• Increased control with media use
• Increased availability of material for business regions
• Recycling of material

Previous Case Study

Next Case Study