BrandMaster present in 15 global Mercedes-Benz markets
A leading producer of premium passenger cars and commercial vehicles, Mercedes-Benz has built a brand synonymous with quality, prestige, innovation and engineering excellence. Daimler AG have chosen BrandMaster as their global supplier dealer marketing solutions, currently rolled out in 15 Mercedes-Benz markets comprising some 70% of all worldwide Mercedes-Benz Passenger Cars point of sales. The marketing platform facilitates efficiency, increased quality and enhanced time to market through its integrated, three layered set-up (global HQ over national markets over local retailer networks). The solution has been embraced by the dealers as it supports excellent retailer marketing and empowers a unified message at point of sales.
Case: Mercedes-Benz UK
With 162 retailers in the UK, Mercedes-Benz must ensure that all marketing communications are consistent throughout their network, and wanted regional teams to be aware of national activity and able to create bespoke local materials. To achieve this, Mercedes-Benz UK required a central resource to organize, control and present all their marketing collateral to the retail network, with easy access to a comprehensive, secure library of approved images and brand assets.
BrandMaster’s online platform provides secure, pre-written templates so that retailers can create high-quality branded materials with consistent design and messaging. With a central resource for customized marketing material, all messages are on-brand, no matter who’s producing the materials. BrandMaster’s technology also speeds the time to market of Mercedes-Benz campaigns. Melissa Birch, which is Retail Communication Specialist for Mercedes-Benz UK Ltd Passenger Car explains: “Our network now has a much better insight into our national campaigns, and they have all the materials they need to support the campaign locally." BrandMaster’s technology has also improved time market of Mercedes-Benz marcomms material because, as Melissa points out, “it has allowed us to speed up the release of materials”.
It's not just time that’s been saved, but internal communications are better than ever, too, thanks to BrandMaster's simple solution. “There’s a greater degree of integration between Mercedes-Benz UK and our retail network both in our internal and external communications.”
